How AI is Impacting Our Everyday Lives?

When you hear the word ‘Artificial Intelligence,’ it is easy to think that this is something related to big tech companies and what they do. Therefore, it may have substantial future implications for such companies but has little or no impact on our present daily lives. But contrary to this, artificial intelligence or AI is very much around us and affects our daily choices and decisions.

Artificial intelligence (AI) – what does it mean?

Over the years, many explanations have been presented to try and better describe what AI is and what it does. Here’s a simple one that covers the essence – artificial intelligence refers to systems or machines that mimic human intelligence to perform tasks and can iteratively improve themselves based on their collected information.
Now let’s see some of the most common AI applications that have found their way into our daily lives.

1. Performing a web search

Let’s start with perhaps the most essential activity on the internet – performing a web search. As of Dec 2021, Google was used for 85.5% of all the global searches. So we can say almost everyone is using Google for online searches. And Google uses AI to make the search experience faster and more efficient. When you begin typing in the search bar, and Google makes recommendations for you to choose from, that’s AI at work! Google also uses AI to create a ranking of the website. This is why most of us rarely go beyond the search results indexed on the first page. With that, AI personalizes and displays ads to each user based on their search history. Search results are also based on your personal data like location, age, preferences. Finally, the search engine uses AI to guess what you may be looking for. And it guesses better each time.

2. Powering social media

Whether you use social media for professional or personal reasons, AI is working behind the scenes. LinkedIn, Facebook, Twitter, Instagram, and all social media apps rely on AI and machine learning to populate your feed with stories that may interest you and personalize the notifications you receive. AI tailor-makes your browsing experience by using your past behavior (likes, comments, shares), web searches, interactions, and website activity. These websites also use big data and AI to filter out spam and fake news. Machine learning is used extensively to protect user data and ensure cyber security.

3. The ever-ready digital voice assistants

From performing web searches to setting reminders, checking schedules, and sending commands to other apps, digital voice assistants are being used increasingly. Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, and Google Now are all digital assistants that employ AI to learn from every single user interaction and respond better to queries.

4. Personalized experience on eCommerce websites

Ecommerce websites or online stores use AI to guide your entire online shopping experience. By gathering data about your preferences and buying habits, AI algorithms learn what you like and also learn what other users with interests similar to you like to help the retailer make recommendations for your next purchase. Ecommerce websites also use machine learning-powered chatbots for customer assistance on various topics.

5. Navigation and travel

Whether you use maps for navigation, booking a radio cab, or the tickets to your next holiday destination, AI is quietly working behind the scenes to enable the process end-to-end. AI collects and interprets millions of data points and provides real-time traffic updates, alternative routes, and ETA to your destination. Radio cabs and travel portals follow variable pricing and dynamic fares, which AI works out and manages.

6. Secure banking and e-payments

Banks and financial institutions rely heavily on artificial intelligence for customer service, customer safety, fraud detection, and much more. By looking at large samples of fraud data and analyzing them for patterns, AI can preempt and predict misconduct and warn the necessary stakeholders before it happens. When you receive an email from the bank to confirm an ongoing ‘out of ordinary’ transaction or text message that alerts you on low account balance and securing your online transactions via cards and e-wallets, know that AI is holding the fort for you 24×7.

7. Taking entertainment seriously

If you are using any streaming app that creates recommendations for what to watch or listen to next, AI has done the hard work for your entertainment. AI also gathers how you have responded to the recommendation and learns from it to improve it on every next occasion. Streaming services like Netflix use AI to create teasers, highlights, recaps, and trailers for shows that can boost viewership.

Artificial intelligence (AI) is a part of our everyday tasks, making them simpler, safer, and more efficient, from the most technically advanced to the most mundane. AI applications are becoming more advanced with each interaction and delivering significant value in every field of human interaction. For more information on how we can help you to harness the power of AI and build powerful applications, talk to our experts today.

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