How will the Right Information Technology Increase Sales Performance?
Today, top salespeople are more likely to use the power of data and technology to improve their sales performance and achieve targets. Hence you can see them using productivity apps, customer relationship management (CRM) systems, sales intelligence tools, sales intelligence tools, etc.
According to LinkedIn’s The State of Sales Report 2021,
- 77% of sales professionals say their sales organization plans to invest more in sales intelligence tools.
- 50% of buyers say that working remotely has made the purchasing process easier.
- 48% of buyers won’t buy from sellers who proffer misleading information.
- Overall, virtual selling has driven rapid digital transformation in sales.
- For sales organizations, data is more crucial than ever.
In the present digital era, customers expectations have gone several notches up. To help your sales team catch up with such expectations, you have to enable them with a few relevant tools and technologies that are good enough to drive sales growth. Even if the business has nothing to do with technology or technological products, leveraging data’s power and implementing the relevant sales technologies can work wonders to boost your company’s sales.
Wondering what those tools and technologies are? Read on to discover the top five technology tools and how they can improve sales performance.
- A robust customer relationship management (CRM) platform: Connecting with the right customers is no less than being a superman in today’s digitally connected world. It involves multiple communication channels like phone calls, emails, web forms, social media, live chats, and more. Here, CRM platforms act as a magic pill. A robust customer relationship management (CRM) platform can provide opportunities to handle multi-channel communications, automate routine tasks, and provide complete control of the customer journey. Some of the core features of such CRM platforms that contribute to sales growth include:
- Centralized data
- Sales campaign management
- 360-degree view of customers
- Sales and leads pipeline management
- Customer activity reporting
- Sales forecasting and analytics
- Intelligent communication tools: Artificial Intelligence (AI) made its way to the field of sales and marketing. The AI-based tools enhance the effort of sales teams, helping them optimize routine tasks and qualify more leads. It also helps in personalizing the customer experiences with the help of targeted content and advertisements. For example, AI-powered chatbots help resolve customer queries and reduce the need for customer service interactions.
- Social selling tools: According to LinkedIn’s State of Sales 2016 report, over 70% of sales professionals use social selling tools. They see relationship-building tools as having the highest impact on revenue. These tools help leverage the most popular social networks to build relationships with customers. The best social selling tools allow you to automate the process of importing the data, prioritizing and scoring the prospects and customers. Moreover, these tools also connect the dots between the company’s social connections, provide insights about content utilization, and help you send the right message to the right person at the right time. Integrating these tools not only drives revenue. But also display the most effective channels for your business.
- Sales intelligence: Data is everything when you need to make critical sales decisions. In this era of big data, leveraging sales intelligence is super essential to drive sales growth. However, gaining accurate data is easier said than done. Sales intelligence solutions can help simplify the process of bringing data to life. By filtering the data and targeting the prospects, these tools can increase your possibilities of hitting the right leads and converting maximum customers.
- Augmented reality (AR) and virtual reality (VR): Augmented reality (AR) and virtual reality (VR) are making leaps in providing a direct personal experience to the customers and improving sales growth. Augmented reality and virtual reality have gained a lot of traction, and according to Statista, the worldwide augmented reality (AR), virtual reality (VR), and mixed reality (MR) market is forecasted to reach $300 billion by 2024. With consumers’ shifting online shopping preferences, AR and VR tools are serving as powerful instruments to offer interactive shopping and virtual product experience for customers. As a result, it improves sales performance.
Choose the right tools and technologies to boost sales performance
As there are many sales tools and technologies to help you reach your goals, the five solutions in this post will put you on a better path. Robust and user-friendly sales tools will help your sales team maintain strong customer relationships, provide complete control of your sales process, and grow revenue. However, it is equally important to choose the solution that is easy to use, adapt, and sustain in the long run.
If you also want to accelerate the sales process and improve sales, it is time to make a move. Carvewing, with its unique forte in BI & Data Analytics, IoT, Artificial Intelligence, and Machine Learning, can help you build the most relevant sales solutions tailored to your business needs. We provide customized sales technology tools with a simple interface and great functionalities. Such tools empower your sales team to collect sales data, analyze the key insights, automate tasks, and make informed decisions. As a result, your sales teams can always stay up-to-date and drive more deals. Contact us to start your magical sales journey today.
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